Memberships your members actually keep
Your members already pay monthly — they get the model. Add a branded wallet pass that handles check-in, perks, and add-ons, so renewals are higher and the front desk is quieter.
Example membership
Strong Monthly
£39/month
- Unlimited gym access
- 2 group classes per week
- 1 PT taster session per month
- Bring-a-friend guest pass each month
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why gyms use PerkClub
The problems that hurt margins most — solved.
Recurring revenue, done properly
Stripe collects monthly, every month, and pays out weekly. No more chasing failed direct debits or printing membership cards that end up in a drawer.
Check-in from a wallet pass
Members scan their phone at the door — no fobs to replace, no plastic cards to reprint. The pass updates itself when they upgrade or pause.
Fewer cancellations
Independent gyms on PerkClub see strong renewals because the pass keeps perks and progress front of mind — not buried in an app nobody opens.
Upsell PT and add-ons
Tier your plans: bolt on a class pack, a monthly PT session, or guest passes. Members pick the level that suits them and your average revenue climbs.
Who PerkClub is not for
Worth being straight about the cases where this is the wrong tool.
You want a points or stamp scheme. PerkClub sells paid memberships with defined perks, not rewards earned over time.
Your business is a one-off purchase rather than somewhere people come back to. Memberships only make sense where there is a reason to return.
You need a full till or table service ordering. PerkClub sits alongside whatever you already use to take payments, it does not replace it.
You want a marketplace that brings you new customers. PerkClub has no consumer directory. It turns the demand you already have into predictable monthly revenue.
Common questions for gyms
The specifics that matter for your trade.
Can I set a minimum term or a rolling monthly membership?
Both work. Run rolling monthly plans that members can cancel from their dashboard, or offer a discounted commitment tier. PerkClub handles the billing either way.
What happens when a member pauses over the summer?
Members pause and resume from their own dashboard, so you keep the relationship without manual admin. Their pass reactivates the moment billing resumes.
Does this replace my access-control system?
No — keep your turnstiles or door system. PerkClub handles membership, billing, and perks; staff can scan a member's pass at the desk to confirm a live membership in seconds.
Further reading for gyms
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how gyms get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreMore industries
PerkClub also works for
Ready to launch your membership?
Join the community of independents that are disconnecting revenue from footfall.
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