Question 1

What is PerkClub?

Accepted Answer

PerkClub is a membership platform for independent businesses. It lets your customers subscribe to your business with a monthly membership. They get exclusive perks, you get predictable recurring revenue — paid out to your bank account every week via Stripe.

Question 2

Do my customers need to download an app?

Accepted Answer

No. That's one of the biggest differences. Customers scan your QR code, sign up in 30 seconds on a web page, and save their membership pass to Apple Wallet or Google Wallet. It lives right alongside their bank cards — no app to download.

Question 3

How is this different from a loyalty scheme?

Accepted Answer

Loyalty schemes reward spending after the fact with points or stamps. PerkClub is a membership where customers pay you upfront every month in exchange for guaranteed perks. You earn revenue before they even walk through the door.

Question 4

Are memberships better than loyalty cards or stamp cards?

Accepted Answer

For most regular-visit businesses, yes. A stamp card only pays you after a customer has already bought several times, and there's no guarantee they come back. A membership flips that around: the customer pays you every month upfront, which is why members tend to visit around 8 times more often than non-members. You get committed, recurring revenue instead of hoping someone fills a card.

Question 5

How do digital membership cards work?

Accepted Answer

A digital membership card lives in your customer's phone wallet instead of their pocket. They scan your QR code, sign up in about 30 seconds, and save a branded pass to Apple Wallet or Google Wallet. When they visit, your staff scan the pass on the kiosk to see what they're entitled to — no plastic card, no app, and nothing to lose.

Question 6

Where is PerkClub based?

Accepted Answer

PerkClub is based in London. We bill in GBP, our team is based here, and our merchants are independent UK businesses. International support is on the roadmap.

Question 7

Who is PerkClub designed for?

Accepted Answer

Independent UK businesses that rely on regular footfall like coffee shops, barbers, salons, bakeries, florists, gyms, delis, juice bars, pet groomers, and ice cream shops. If your customers visit repeatedly and would value a membership, PerkClub fits.

Question 8

Is PerkClub a chain subscription, like Pret?

Accepted Answer

No. PerkClub gives independent businesses the same kind of subscription product chains like Pret offer — under your own brand, with your own pricing, your own perks. We're the platform; the membership belongs to your shop.

Question 9

How long has PerkClub been around?

Accepted Answer

PerkClub was founded in the United Kingdom in 2025. The platform was built specifically for the independent UK high street and the team works directly with merchants on the operational details.

Question 10

What's a good customer retention rate for a small business?

Accepted Answer

There's no single number that fits every shop, but the key idea is that retention beats acquisition: keeping an existing customer typically costs around 5 to 10 times less than winning a new one. A membership helps because it gives customers a reason to keep coming back every month. Across PerkClub merchants, memberships renew at roughly 85 to 95 percent, which is the kind of steady repeat custom most independents are aiming for.

Question 11

Why do members visit more often than other customers?

Accepted Answer

Once someone has paid for a membership, they want to get their money's worth, so they build your shop into their routine. That's why members tend to visit around 8 times more often than non-members. The monthly perk turns an occasional customer into a regular.

Question 12

Does PerkClub work for online-only businesses?

Accepted Answer

PerkClub is built for businesses customers visit in person, where staff redeem perks at the counter using the kiosk. If you trade purely online with no physical location, it isn't the right fit today. If you have a shop, studio, or salon people come to, it works well.

Question 13

How much does PerkClub cost?

Accepted Answer

PerkClub has three published tiers: Starter at £59/month (up to 20 members), Standard at £99/month (up to 50 members), and Max at £199/month (up to 100 members). Beyond that, an Enterprise tier is custom-priced. All tiers exclude the Stripe processing fee.

Question 14

Why are there transaction fees?

Accepted Answer

The 1.5% + 20p per transaction covers Stripe's payment processing fees — standard for the industry, and a small share of the recurring revenue each member brings. This increases to 2.5% for EEA cards and 3.25% for International or AMEX cards.

Question 15

How do I get paid?

Accepted Answer

Stripe processes all membership payments and sends your earnings directly to your bank account every week. You can track all payments and payouts from your merchant dashboard.

Question 16

Can I cancel anytime?

Accepted Answer

Yes. All plans are rolling 30-day contracts. No lock-in, no cancellation fees. We work with independent businesses and know how volatile this can be so do not want to lock anyone into a long term contract.

Question 17

Is there a free trial?

Accepted Answer

No, there is no free trial available.

Question 18

What's the maths on a typical UK coffee shop?

Accepted Answer

As a worked example: 50 members at £40/month = £2,000/month MRR. Transaction fees at 1.5% + 20p ≈ £40/month. Standard tier subscription = £99/month. Net to the shop: ~£1,861/month — before accounting for any uplift in members' add-on spending. The full calculator is on the homepage.

Question 19

When does the next plan tier kick in?

Accepted Answer

When your active member count exceeds your tier's limit, you'll be automatically upgraded. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.

Question 20

Are there any setup or onboarding fees?

Accepted Answer

No. There are no setup fees, no onboarding fees, and no fees for designing your QR codes. The only costs are your monthly platform fee and the per-transaction Stripe fee.

Question 21

How much should I charge my members?

Accepted Answer

Price it against the value a regular customer gets each month, not against a single visit. As rough guidance from real PerkClub shops: coffee tends to land at £30–£50, barbers £40–£60, salons £45–£70, florists £75–£110, and bakeries £32–£45. The right number is one that feels like an easy yes for your regulars while still protecting your margin.

Question 22

Do I pay anything for members who never use their perk?

Accepted Answer

Your monthly platform fee is based on your tier, not on how often perks get redeemed, so unused perks don't cost you extra. In fact a member who pays but visits less often is pure recurring revenue. You only ever pay the Stripe processing fee on the payments you actually collect.

Question 23

Will my platform fee go up as I add members?

Accepted Answer

Only when you cross a tier limit. Each published tier covers a set number of members — Starter up to 20, Standard up to 50, Max up to 100 — and you move up automatically when you exceed the cap. The fee is fixed within each tier, so growing inside your current band doesn't change your cost.

Question 24

Can I change my membership prices later?

Accepted Answer

Yes. You can adjust your perks and pricing from your dashboard as you learn what works. Changes apply to new sign-ups going forward, and you should always give existing members fair notice before any change to what they pay.

Question 25

Do members pay PerkClub or do they pay me?

Accepted Answer

Members pay for your membership, and Stripe routes that money to you, then sends it to your bank account each week. Your PerkClub platform fee is billed to you separately. To your members it simply looks like they're subscribing to your shop.

Feature	PerkClub	Stampede
Primary focus	Paid memberships (recurring)	Marketing & engagement suite
Books revenue upfront
Branded Apple & Google Wallet pass
Runs under your own brand (white-label)
WiFi marketing / email / SMS / bookings
Best for	Recurring revenue under your brand	Broad hospitality marketing

A marketing suite, or recurring revenue you own?

Broad marketing toolkit, or focused recurring revenue?

Recurring revenue, booked up front

Focused, not a broad toolkit

Wallet pass, weekly payouts

PerkClub vs Stampede, side by side

The detailed comparison

A marketing suite vs a membership platform

Recurring revenue vs marketing-led engagement

Brand ownership and the wallet pass

Where the money lands

When Stampede is the right pick

Why a UK independent might choose PerkClub

Bottom line

Sources

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How it works

Pricing & calculator

All FAQs

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