Eyecare plans that keep patients in view
Annual eye exams and a steady supply of contact lenses are a natural fit for a monthly plan. Sell eyecare memberships patients save to their wallet, billed by Stripe, so recall and reorders run on rails.
Example membership
Clear Vision Plan
£22/month
- Annual eye examination included
- Monthly contact-lens supply
- 20% off frames and sunglasses
- Free aftercare and adjustments
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why opticians use PerkClub
The problems that hurt margins most — solved.
Exam and lens plans
Bundle an annual sight test with a monthly contact-lens supply into one plan. Patients never run out of lenses and never miss an exam — and you secure both the appointment and the reorder.
Contact-lens reorders on autopilot
A lens subscription means a predictable, recurring order you can stock to. No more lapsed patients buying cheaper lenses online when they forget to pop in.
Smooth, recurring income
Monthly plan fees land via Stripe and pay out weekly, evening out the lumpiness of one-off frame and lens sales so you can plan stock and staffing with confidence.
Built-in reasons to upgrade
Layer in a discount on frames, a second pair, or premium lens coatings. Patients already on a plan are the easiest people to upsell when it's time for new glasses.
Common questions for opticians
The specifics that matter for your trade.
Can the plan include both an exam and contact lenses?
Yes. Build a plan that bundles the annual sight test with a monthly lens supply, or run lens-only and exam-only tiers separately. Each tier has its own monthly price and entitlements.
How do I handle different lens types and prescriptions?
Set tiers by lens type — dailies, monthlies, toric — each at the right price. Patients pick their tier on signup and you fulfil the lenses exactly as you do today.
Does this replace my dispensing or records system?
No. Keep your practice software for prescriptions and dispensing. PerkClub handles membership, billing, and the wallet pass; staff confirm a live plan at the counter in seconds.
Further reading for opticians
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how opticians get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreReady to turn customers
into members?
Join the community of independents that are disconnecting revenue from footfall.
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