A tap club your drinkers commit to
Your taproom regulars and bottle-shop fans want first access to what you brew. Sell a tap club or monthly bottle allocation that rewards them, builds a recurring revenue line, and helps you plan production.
Example membership
Tap Club
£35/month
- Monthly allocation of 6 cans or bottles
- First access to limited releases
- Members' price on taproom pints (fair-use cap)
- Invites to brewery tours and tap takeovers
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why breweries use PerkClub
The problems that hurt margins most — solved.
Taproom tap club and bottle allocation
Give members a monthly bottle or can allocation, or a taproom drinks allowance with fair-use caps. They get first pour on new brews; you get a committed, recurring audience.
Plan production with confidence
A known member count tells you how much to brew and bottle each month. Less guesswork on batch sizes, less stock gathering dust, better use of every tank.
First access that builds loyalty
Members get the limited releases, the small-batch experiments, and the collaborations first. Craft drinkers stay fiercely loyal to the brewery that looks after them.
Recurring revenue beyond the taproom
Monthly membership fees land via Stripe and pay out weekly, adding a steady line on top of taproom and wholesale takings that swing hard with the seasons.
Common questions for breweries
The specifics that matter for your trade.
Can the club be a bottle allocation, a taproom perk, or both?
Your call. Run a monthly bottle or can allocation for collection, a capped taproom drinks perk, or a tier that combines both. Each tier has its own price and entitlements.
How does age verification work for a drinks club?
PerkClub manages membership, billing, and perks. You apply your usual Challenge 25 checks at collection or at the bar exactly as you do for any sale.
Can I cap a taproom drinks perk?
Yes. Set a fair-use daily or weekly cap and tag which drinks are included, so a members' pint allowance stays sustainable for your margins.
Further reading for breweries
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how breweries get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreReady to turn customers
into members?
Join the community of independents that are disconnecting revenue from footfall.
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