Turn lunch customers into members
Sell a lunch membership that locks in the office crowd's custom, smooths your midday rush, and keeps them out of the chain down the road.
Example membership
Lunch Club
£60/month
- 1 sandwich or salad per weekday
- Coffee with each lunch
- 10% off the deli counter and hampers
- Skip-the-queue collection option
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why delis use PerkClub
The problems that hurt margins most — solved.
Daily-lunch plans
A sandwich or salad a day, a coffee with it, a discount on the deli counter. Members come in every working day — and usually add crisps and a drink on top.
Smooth the midday rush
Members tell you how many lunches to prep before the doors even open. Less waste on the counter, fewer sold-out items, steadier takings.
Win the office crowd
Sell office or team plans so a whole workplace eats with you. One pass each, one predictable revenue line, a packed counter at noon.
Beat the meal-deal giants
You can't match a supermarket's price, but you can match their convenience and beat their quality. Membership makes your deli the default lunch stop.
Who PerkClub is not for
Worth being straight about the cases where this is the wrong tool.
You want a points or stamp scheme. PerkClub sells paid memberships with defined perks, not rewards earned over time.
Your business is a one-off purchase rather than somewhere people come back to. Memberships only make sense where there is a reason to return.
You need a full till or table service ordering. PerkClub sits alongside whatever you already use to take payments, it does not replace it.
You want a marketplace that brings you new customers. PerkClub has no consumer directory. It turns the demand you already have into predictable monthly revenue.
Common questions for delis
The specifics that matter for your trade.
Can I limit lunches to weekdays only?
Yes. Configure perks to specific days or time windows, so a weekday lunch plan can't be redeemed on a busy Saturday. Members see the rules on their pass.
What about premium items that cost more to make?
Tag what's included up to a set value, or limit the plan to your standard range. Anything premium stays full price — and members happily pay the difference.
Can a local office buy a plan for the whole team?
Yes. Set up a multi-pass team tier so an employer can cover several staff on one membership, billed monthly to one account.
Further reading for delis
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how delis get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreReady to launch your membership?
Join the community of independents that are disconnecting revenue from footfall.
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