A regulars' club worth pulling a pint for
Your regulars are in most weeks anyway. Sell a regulars' club with a daily or weekly drink perk that locks in their custom and gives you booked-in revenue — with fair-use caps that keep the maths working.
Example membership
Regulars' Club
£25/month
- 1 house pint per day (fair-use cap)
- 10% off food, every visit
- Priority on quiz and event nights
- Members' rate on function-room hire
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why pubs use PerkClub
The problems that hurt margins most — solved.
Regulars' club with a drink perk
Give members a pint or a house drink on a daily or weekly allowance. They make your pub the default after work — and almost always stay for another round on top.
Fair-use caps that protect margin
A clear daily or weekly cap keeps the perk sustainable. Set the limit, tag the included drinks, and your team enforces it at the bar with a tap of the pass — no arguments.
Revenue before opening time
Monthly membership fees land via Stripe and pay out weekly, smoothing the swing between a heaving Friday and a quiet Monday so you can plan staff and stock with confidence.
A community that keeps coming back
A branded pass turns drinkers into members of your local. Members feel like insiders, drink with you not the chain down the road, and bring their mates along.
Common questions for pubs
The specifics that matter for your trade.
How do I stop the drink perk losing me money?
Set a fair-use cap — one drink a day or a few a week — and tag exactly which drinks are included. The marginal cost of a house pint is low, members buy more on top, and the cap keeps the maths firmly in your favour.
How does the bar know what a member is entitled to?
The member shows their wallet pass and your team taps to confirm a live membership and their remaining allowance. No paper cards, no guesswork, no awkward conversations.
Can I limit the perk to certain times or drinks?
Yes. Configure the perk to specific days, time windows, or a set list of drinks, so a house pint can't become a round of top-shelf spirits.
Further reading for pubs
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how pubs get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreReady to turn customers
into members?
Join the community of independents that are disconnecting revenue from footfall.
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