A wine club that runs itself
Your customers already trust your palate. Sell a monthly wine club — a curated bottle or two each month — and turn one-off browsers into members who come back for your recommendations.
Example membership
Cellar Club
£55/month
- 2 curated bottles each month with tasting notes
- 10% off all extra purchases
- First access to limited allocations
- Invites to monthly in-store tastings
Build yours your way. Adjust perks, pricing, and limits in minutes.
Why wine shops use PerkClub
The problems that hurt margins most — solved.
Monthly wine-club plans
A curated bottle or mixed case each month, chosen by you. Members get a reason to keep coming back, and you get a recurring line of revenue to plan stock around.
Buy with confidence
A known member count means you can commit to growers and importers, negotiate better, and buy in volume without fear of bottles gathering dust.
Sell your expertise, not just stock
The club is your taste, bottled. Tasting notes, food pairings, and the odd rare find make your shop the destination, not the supermarket aisle.
Member-only perks that stick
Discounts on extra bottles, first access to limited allocations, invites to tastings. Wine lovers stay loyal to the merchant who looks after them.
Common questions for wine shops
The specifics that matter for your trade.
Can members collect in store or do I need to ship?
Either. Run it as a click-and-collect club where members pick up their bottles, or pair it with your own delivery. PerkClub handles the membership and billing; fulfilment stays yours.
Can I offer different tiers — say reds-only or a premium case?
Yes. Set up multiple tiers at different price points and selections, from a single house pick to a premium mixed case, each with its own perks.
How does the age-verification side work?
PerkClub manages membership, billing, and perks. You apply your usual Challenge 25 checks at collection or delivery exactly as you do for any sale.
Further reading for wine shops
Deep-dives, playbooks, and the maths behind a membership programme that fits your trade.
Comparison
Subscription vs stamp card vs points: which loyalty model wins for UK independents?
Subscriptions book cash before the visit. Stamp cards lift return frequency. Points reward higher baskets. Different mechanics, different cohorts, different problems solved.
Read post
Recurring Revenue
Beating revenue volatility: how UK independents use subscriptions to survive rainy weeks, slow Tuesdays, and dead Augusts
UK indie hospitality runs on volatile daily revenue — a sunny Saturday can do 4× a wet Tuesday, August often runs 15–25% below July. A subscription book is the cleanest mechanic indies have to dampen it.
Read post
Playbook
How to reduce loyalty programme churn at an independent café: 7 tactics that work
Acquisition gets the attention; churn earns the money. Seven practical tactics — activation flows, pause options, payment recovery and more — that cut first-90-day café loyalty churn by 30–50%.
Read post
Continue exploring
See how wine shops get the most out of PerkClub.
How setup works
The 3-step walkthrough — sign up, design your membership, share your QR code.
Read morePricing & calculator
From £59/month. Use the calculator to project your monthly recurring revenue.
Read moreEvery feature
Wallet passes, branded pages, kiosk redemption, weekly Stripe payouts, and more.
Read moreReady to turn customers
into members?
Join the community of independents that are disconnecting revenue from footfall.
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